Communication Technology Update and Fundamentals



Social Networking

Rachel Sauerbier, M.A.*


Why Study Social Networking?

  • Social networking sites account for almost 27% of all time spent online–over 10% more than entertainment sites, the second most popular kind of site.

  • Four of the top ten apps downloaded for smart phones last year were social media apps.

  • Over 70% of adults online in the United States have at least one kind of social media profile.

  • Near saturation of social media has occurred in the 18–29 age demographic, with 90% of online users in that age range having one or more social media profiles.


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