Social Networking

Rachel Sauerbier, M.A.*


Why Study Social Networking?

  • Social networking sites account for almost 27% of all time spent online–over 10% more than entertainment sites, the second most popular kind of site.

  • Four of the top ten apps downloaded for smart phones last year were social media apps.

  • Over 70% of adults online in the United States have at least one kind of social media profile.

  • Near saturation of social media has occurred in the 18–29 age demographic, with 90% of online users in that age range having one or more social media profiles.


Your phone vibrates and the screen lights up with a new notification. Your best friend on vacation in Spain has just posted a new Vine video to her Twitter ...

Get Communication Technology Update and Fundamentals, 14th Edition now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.