Multichannel Television Services

Paul Driscoll, Ph.D. & Michel Dupagne, Ph.D.*


Consumers are using four methods to receive packages of television channels and/or programming, including cable, satellite, telephone lines, and Internet delivery (OTT—Over-the-Top Television). This multichannel video programming distributor (MVPD) market is more competitive than ever, with consumers actively switching from one service to others, as well as subscribing to multiple services at the same time. Overall the MVPD industry continued to face substantial subscriber losses in 2016 and 2017 due to the growing cord-cutting trend. Cable operators, which still dominate the MVPD market with a 55% penetration rate, shed 2% of their video subscriber ...

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