Digital Signage

Jennifer Meadows, Ph.D.*


Digital signage is a ubiquitous technology that we seldom notice in our everyday lives. Usually in the form of LCD digital displays with network connectivity, digital signage is used in many market segments including retail, education, banking, corporate, and healthcare. Digital signage has many advantages over traditional print signs including the ability to update quickly, use dayparting, and incorporate multiple media including video, social media, and interactivity. Interactive technologies are increasingly being incorporated into digital signage allowing the signs to deliver customized messages to viewers. New technologies including BLE beacons and LinkRay are being used to communicate ...

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