3Putting it in Writing

Just as you do when you're talking to someone, when you put something in writing you need to make it easy for the other person – the reader – to understand you. When you're talking with another person – in person or on the phone – you can get an immediate response from that person, and if there are any obvious misunderstandings you're able to clarify what you mean. But when you communicate in writing this doesn't necessarily happen, so you need to be even more sure to make your meaning clear.

To communicate effectively, to write what you mean, and to make sure the other person understands you, follow the following guidelines:

Hit the headline. Just as when you're communicating in speech, think about what the main point ...

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