1
Effective Communication
In this unit
“Effective communication depends not so much on WHAT is said as WHY and HOW it is said.”
–Groff Conklin
1.1 What do We Mean by Communication?
Communication is as old as man himself. Since time immemorial, it has been an integral part of man’s life. The word ‘communicate’ is derived from the Latin word ‘communicare’ and the French word ‘communis’, and both the words mean ‘to give to another’. The Oxford Advanced Learner’s Dictionary defines ...
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