ABI/INFORM Complete database, 40, 54–55
Advertising, 94–95
Almanac of Business and Industrial Financial Ratios, 34–35
American FactFinder, 67, 90–91
American Society of Association Executives (ASAE), 63
ASAE Gateway to Associations, 63
Assets, 12. See also specific assets
Balance sheet, 12
common-sized, 16
Bloomberg database, 58–60
Bloomberg Industry Classification system (BICS), 41
Bloomberg L.P., 58
Branding, 95
Break-even analysis, 97
Bureau of Economic Analysis, 67–68
Bureau of Labor Statistics, 49, 68–69
Bureau of the Census, 61–62, 67
Business Insights: Essentials, 25–26, 43–44
Business plans
components to
business description, 84–85
consumer behavior, 93
demographics, 90
executive summary, ...
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