Think imaginatively and unconventionally to innovate or to develop alternative approaches to a particular task or problem.
Creativity is a skill you acquire, not a talent you’re born with. Think of it as a perspective, a mindset. When you develop a capacity to embrace thinking and action that facilitate creative outcomes, you’ll break free of the same old ways of doing things. Many artists never finish honing their craft, always practicing, always looking for new ways to communicate. Adopt the creative point of view of artists and bring it to bear on thorny problems, to imagine the future, and to plot the many ways to answer customer ...