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Compensating New Sales Roles: How to Design Rewards That Work in Today's Selling Environment
book

Compensating New Sales Roles: How to Design Rewards That Work in Today's Selling Environment

by Jerome A. Colletti, Mary S. Fiss
June 2001
Intermediate to advanced
416 pages
11h 28m
English
AMACOM
Content preview from Compensating New Sales Roles: How to Design Rewards That Work in Today's Selling Environment

Four Telltale Symptoms that a Company Needs New Sales Roles

A company needs new sales roles when the salesperson, as a central point of contact, is no longer able to retain customers and grow the business with new customers. Rather than make a change simply for change's sake, what are the symptoms that tell managers they should be considering new sales roles?

1. Excess "Churn"

A company may need new sales roles because there is too much "churn," the number of customers or amount of revenue from current accounts that must be replaced every year for the business just to stay even. "As fast as we were bringing customers in through the front door," one sales executive told us recently, "they were going out the back." This is not uncommon.

When we ...

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Publisher Resources

ISBN: 0814471064