Compensating New Sales Roles: How to Design Rewards That Work in Today's Selling Environment
by Jerome A. Colletti, Mary S. Fiss
Compensating Telemarketing Jobs
Compensation plans for telemarketing jobs fall into three categories:
Hourly wage only
Hourly wage plus a performance bonus
Hourly wage plus commission pay
We have found that the most common type of plan for telemarketers is an hourly wage plus a performance bonus. Thus, we have selected a position compensated in that manner to describe the building blocks that you could use to develop a customized plan for your telemarketing job.
Role description. In many companies, the process of defining jobs is a lost art. The telemarketing job is frequently defined incorrectly as "telephone selling" or "customer service." Telemarketing may involve any one (or more) of three responsibilities: (1) lead generation, (2) appointment ...
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