Compensating New Sales Roles: How to Design Rewards That Work in Today's Selling Environment
by Jerome A. Colletti, Mary S. Fiss
Compensating Presales Jobs
For years, many companies have included presales jobs in the sales compensation plan. This is especially true in companies that are engaged in business-to-business selling of complex or technically sophisticated products, services, or solutions. For some of these companies, providing an incentive pay opportunity to the sales support jobs has given them both a competitive advantage in the labor market and the successful market message of customer-centered sales processes. Consider these two examples.
Medical diagnostic equipment manufacturer. This company sells test kits and analyzers to hospitals and free-standing laboratories. The sales process focuses on long-term, repeat business with named accounts, and focused ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access