June 2001
Intermediate to advanced
416 pages
11h 28m
English
When top managers think about changing their company's approach to sales compensation, a number of big picture issues come to mind. We can distill these big picture issues into five questions—the questions top managers most frequently raise with us.
There was a time in American industry when companies rarely changed their sales compensation plan. In fact, sales compensation plans often remained basically the same for three, five, ten years or more. We know of two companies in the Midwest that had plans in place for thirty-five and sixty-two years, respectively, before changing them in 1997. Today, this is not ...
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