Book description
This Element is an excerpt from Inspire!: Why Customers Come Back (ISBN: 9780131361881) by Jim Champy. Available in print and digital formats.
Today’s most powerful value proposition: combining ease of use with cost savings! How Zipcar has done it--with lessons you can apply in your own business.
Zipcar is the world’s leading car-sharing service. Zipcar’s quick, simple convenience is a road map for success. More and more people are willing to pay a premium for genuine ease of use. But Zipcar leads its field because it is engaging with customers by delivering convenience that actually saves them money.
Table of contents
Product information
- Title: Compete By Meeting Unmet Needs: How Zipcar Rethought the Car Rental Business
- Author(s):
- Release date: February 2010
- Publisher(s): Pearson
- ISBN: 9780132138505
You might also like
book
Commodity Strategies: High-Profit Techniques for Investors and Traders
Praise for Commodity Strategies "I have read many books on Point & Figure charting, but this …
book
Top Thought Leaders Share Their Best Innovation Ideas (Collection)
Today’s hottest new ideas for supercharging business innovation--from the cutting-edge experts who are making it happen, …
book
Data Mining Applications with R
Data Mining Applications with R is a great resource for researchers and professionals to understand the …
book
Grab Your Audience’s Attention: First Impressions Set the Presentation On—or Off—Course
This Element is an excerpt from So What?: How to Communicate What Really Matters to Your …