INDEX
787. See Dreamliner
Adidas, 91
Alaskan Tourist Board, 127
Amazon, 4, 7, 11, 12, 13, 32, 34, 46, 113, 114, 158, 161, 169, 172
American Express, 87, 93, 95, 97, 98, 94, 95, 97, 98, 101, 103, 105, 107, 109
American League, 17
American Public Media, 127
Analysis
attribute based, 35
Anderson, 45
Anheuser-Busch, 146, 148, 150, 201
Apple, 3, 4, 7, 9, 13, 26, 28, 29, 32, 34, 46, 48, 49, 77, 113, 114, 123, 163, 165, 169, 172, 184, 185, 191, 199
iPad, 113
iPhone, 26, 28, 29, 46, 152, 184, 185, 191
Asset specificity, 12, 32, 140, 144, 146, 150, 151, 152, 201
AT&T, 29
ATM, 93
Attribute, 125
Attributes, 24, 26, 28, 25, 35, 98, 100, 108, 109, 111, 119, 122, 124, 125, 129, 127, 128, 129, 135, 136, 163, 175, 191, 199
Avis, 58
B2B, 7, 24, 26, 30, 32, 100, 113, 120, 124, 136, 158, 193, 194, 200
Barbarians at the Gate, 19, 130
Barclays Bank, 166
Barnes & Noble, 46
Barriers to entry, 95
Baseball Hall of Fame, 17
BASF, 68
Baxter's, 167
Beachhead Strategies, 87
Betamax, 169
Blockbuster, 159, 169, 171, 172, 176, 183, 203
Bloomingdale, Alfred, 95
Blue Ribbon Sports, 89
Bluefly, 165
Air Transport, 56
Connexion, ...
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