Skip to Content
Competing for Customers: Why Delivering Business Outcomes is Critical in the Customer First Revolution
book

Competing for Customers: Why Delivering Business Outcomes is Critical in the Customer First Revolution

by Jeb Dasteel, Amir Hartman, Craig LeGrande
February 2016
Beginner
224 pages
4h 36m
English
Pearson
Content preview from Competing for Customers: Why Delivering Business Outcomes is Critical in the Customer First Revolution

2. Making the Case for Customer Success

“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”

—Sam Walton

In the preceding chapter, we described two meta trends that are shaping the new economy—namely, the Customer First Revolution and the Subscription Economy. We argued that to stay ahead of these trends—indeed, to harness them—business will need to embrace a radically new way of thinking about customers, one informed by a set of principles and techniques we call customer success delivery.

We define customer success delivery as the ability to develop and deploy business practices that target, track, and measure customer success with the goal of ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Ruthless Execution: How Business Leaders Manage Through Turbulent Times, Second Edition

Ruthless Execution: How Business Leaders Manage Through Turbulent Times, Second Edition

Amir Hartman, Craig LeGrande
How to Develop a Great Digital Strategy

How to Develop a Great Digital Strategy

Jeanne W. Ross, Cynthia M. Beath, Ina M. Sebastian
Next Level Sales Coaching

Next Level Sales Coaching

Steve Johnson, Matthew Hawk

Publisher Resources

ISBN: 9780134173153Purchase book