11. How Oracle Focuses on Customer Success

“When our customers are successful, Oracle is successful.”

—Mark Hurd, Oracle CEO

Oracle: A Snapshot

“A Relational Model of Data for Large Shared Data Banks” is the title of a paper written in 1977 by Edgar F. Codd, an English computer scientist. That paper purportedly was Larry Ellison’s inspiration to build a company called Software Development Laboratories (SDL), which ultimately became Oracle. Today, the company generates nearly $40 billion in revenue, has more than 132,000 employees and 400,000 customers, and operates in more than 145 countries. Oracle invests more than $5 billion annually in research and development and has spent about $60 billion on more than 100 acquisitions of other companies ...

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