March 1996
Intermediate to advanced
384 pages
10h 4m
English
POINTS OF DEPARTURE
Andrews, Kenneth R. The Concept of Corporate Strategy. Homewood, Ill.: Irwin, 1971.
Buzzell, Robert D., and Bradley T. Gale. The PIMS Principles: Linking Strategy to Performance. New York: The Free Press, 1987.
Chandler, Alfred. Strategy and Structure: Chapters in the History of the Industrial Enterprise. Cambridge: MIT Press, 1962.
Hammer, Michael, and James Champy. Reengineering the Corporation: A Manifesto for Business Revolution. New York: HarperBusiness, 1993.
Hofer, Charles W., and Dan Schendel. Strategy ...
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