March 1996
Intermediate to advanced
384 pages
10h 4m
English
The core competence perspective is not a natural one in most companies. Typically, the most basic sense of corporate identity is built around market-focused entities, often called “strategic business units,” rather than around core competencies. Whereas it is entirely appropriate to have a strong end-product focus in an organization, this needs to be supplemented by an equally explicit core competence focus. ...
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