March 1996
Intermediate to advanced
384 pages
10h 4m
English
Content preview from Competing for the FutureThinking Differently
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Thinking Differently
If the goal is industry leadership, restructuring and reengineering are not enough. To build leadership, a company must be capable of reinventing its industry; to rebuild leadership, a company must be capable of regenerating its core strategies. In this sense, it is not enough to get smaller and better; a company must also have the capacity to become different. But to ultimately “be” different, a company must first “think” differently. ...
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