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Competing in a Flat World: Building Enterprises for a Borderless World
book

Competing in a Flat World: Building Enterprises for a Borderless World

by Victor K. Fung, William K. Fung, Yoram Wind
September 2007
Intermediate to advanced content levelIntermediate to advanced
272 pages
6h 6m
English
Pearson
Content preview from Competing in a Flat World: Building Enterprises for a Borderless World

7. Build the Company Around the Customer

How can companies put the customer at the center without giving up their own identity, organization, and profitability? Freed from owning factories, the orchestrator can create the supply chain and the business around the customer. Companies and their customers are bound together by thick connections, a combination of human relationships, business processes, and technology.

U.S.-based children’s retailer Gymboree has a staff of more than 200 people who source its clothing from some 150 factories in 12 countries. A large headquarters is located in Hong Kong, and sourcing teams are in the Philippines, Indonesia, and China. But most of these sourcing employees do not work for Gymboree: Despite the Gymboree ...

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Publisher Resources

ISBN: 9780132332903Purchase book