8 Supercharge Your Purpose
When our friend Simon Mulcahy, executive vice president and chief innovation officer at Salesforce, was told that the final chapter of this book would be about organizational purpose, he joked that he might not want to participate in the project. “Purpose isn’t some afterthought to end a book on an emotional note,” he said. “At Salesforce, we believe in purpose intrinsically. It’s in everything we do.” The actual word purpose is rarely discussed at Salesforce, he said. “Instead, we spend considerable time up front aligning behind our core values of trust, customer success, innovation, and equality. These values shape every decision we make as a company, as teams, and as individuals.”
As with a lot companies in our ...
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