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WHAT MAKES AN ANALYTICALCOMPETITOR?
Defining the CommonKey Attributes of Such Companies
WHAT DOES IT MEAN TO compete on analytics? We define an analytical competitor as an organization that uses analytics extensively and systematically to outthink and outexecute the competition. In this chapter, we’ll describe the key attributes of companies that compete on analytics, and describe the levels and stages of these attributes that we found in researching actual organizations.
Among the firms we studied, we found that the most analytically sophisticated and successful had four common key characteristics: (1) analytics supported a strategic, distinctive ...
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