Experiment with A/B Tests
A/B tests are experiments tech companies run in product to see which designs work better.
Say, for example, we think that the reason no one is sharing our newly created collaborative playlist is because once users add a whole bunch of songs, the Share button gets pushed down to the bottom of the page and no one sees it unless they scroll down. And we’re wondering if moving the Share button up would result in more shares.
When faced with questions like this, tech companies don’t just pick one. They try both.
By moving the ...
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