Action Speaks Louder Than Words

To really make culture work, it needs to be backed up by actions. So in this section, I would like to quickly share with you a few stories that exemplify good culture, along with the corresponding effect it has on the workplace.

I Need Your Help

One day, while sitting at my desk, I saw an email come out from Daniel Ek, our CEO. In the email Daniel explained some of the challenges we were going to face that year. What the current competitive landscape looked like. And then he did something I had never seen any other CEO do. He asked for help.

Daniel came out and basically said this was his first time leading something this big (remember, he was only 28 at the time). And that he was going to need my and everyone ...

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