Competitive Inteligence 2.0: Organization, Innovation and Territory

Chapter 12

Information Property and Liability in the 2.0? ¹

12.1. Introduction

Web 2.0 reflects a shift from interactivity to interaction [LUC 09] and thus contributes to the building of networks that are no longer based on information sharing, but rather on knowledge sharing. This is a connectivity revolution because two effects can be recognized in this networking: first, the reality of interconnection of information through metadata and interoperability of the language used (XML) and second, a network of actors who are motivated to develop social relationships and editorial activities. The values of these fields are: collaboration, innovation, and lack of hierarchy in an environment that is characterized by an abundance of information in a flat world. Therefore, it is not only a technical phenomenon but also a change in our mode of functioning, organizing, learning, and decision-making [QUO 08] in all sectors of the society and is designated by the 2.0 concept. The phenomenon answers to “a desire for a society where trade would be more horizontal, reticular or network, offsetting utilitarianism development” [MAI 08]. The vertical hierarchy no longer exists, and speeches and organization types change, so that personal involvement and ephemeral teamwork around interdisciplinary projects are enhanced. Versatility and flexibility are the watchwords. Innovation and, generally, scientific, artistic, and industrial “creations” are becoming more complex. The 2.0 concept refers to ...