Introduction
Monitoring and analysing the external world is something that everybody is doing – it is a matter of survival for individuals, companies and organisations. This type of monitoring is more or less conscious as we continuously notice what is happening in the surrounding world and plan our actions having taken this into consideration, often without being aware of this behaviour.
This is a book about something quite different from the unconscious scanning and analysing of the surrounding world. It is about a systematic and structured way of working to transform scattered and disaggregated information into actionable intelligence to create valuable insights and even wisdom to be used in strategic and operational decisions and actions. ...
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