Gaining Information Advantage
In This Chapter
Grasping what competitive intelligence is and isn’t
Recognizing the potential benefits of competitive intelligence
Approaching competitive intelligence as a four-step process
Doing it legally and ethically
Protecting your business from counterintelligence
Whenever you’re preparing to embark on a journey, it helps to look at a map and plot your route from point A to point B. And even though competitive intelligence is a journey with no end, this chapter serves as your map to understanding the process of gathering and using information to the benefit of your organization. I provide a bird’s-eye view of what competitive intelligence is and what it involves. After reading this chapter, you’ll have a general idea of where you’re going and a framework on which to hang the details presented in the remaining chapters of this book.
Defining Competitive Intelligence and Information Advantage
Every field of study has its own terminology. ...