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Competitive Intelligence For Dummies by Jim Underwood

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Chapter 1

Gaining Information Advantage

In This Chapter

arrow Grasping what competitive intelligence is and isn’t

arrow Recognizing the potential benefits of competitive intelligence

arrow Approaching competitive intelligence as a four-step process

arrow Doing it legally and ethically

arrow Protecting your business from counterintelligence

Whenever you’re preparing to embark on a journey, it helps to look at a map and plot your route from point A to point B. And even though competitive intelligence is a journey with no end, this chapter serves as your map to understanding the process of gathering and using information to the benefit of your organization. I provide a bird’s-eye view of what competitive intelligence is and what it involves. After reading this chapter, you’ll have a general idea of where you’re going and a framework on which to hang the details presented in the remaining chapters of this book.

Defining Competitive Intelligence and Information Advantage

Every field of study has its own terminology. ...

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