July 2013
Beginner
384 pages
9h 24m
English
Content preview from Competitive Intelligence For Dummies
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 6
Exploring External Sources for Valuable CI Information
In This Chapter
Keeping tabs on competitors for free
Paying experts to gather information for you
Sorting through data with analytics
Perusing publications and research papers
Although internal information is important for spotting issues you need to address, external information is essential for providing insight into those issues and for monitoring the ever-changing competitive landscape. Far too many companies are overly focused on what’s happening inside their organization and suffer for it with missed opportunities, costly mistakes, and overlooked threats. To maximize the impact of intelligence, CI needs to shift its gaze to external sources. In this chapter, I tell you where to look and how to find the most valuable information.
Although CI’s job is to ensure that information is gathered from external sources, everyone in the organization should be encouraged to explore the resources described in this chapter and pass along valuable discoveries to the CI team. For more about delegating research by department ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.