Chapter 7
Tapping the Power of Experts and Expert Panels
In This Chapter
Considering the pros and cons of interviewing experts
Generating questions for picking the brains of experts
Digging up qualified experts to interview
Improving the accuracy of responses
When you want a job done right, hire an expert. This statement is just as true for CI as it is for anything else. When you need high-quality information and insight, hire an expert (or several experts, to create a panel) to answer questions and provide guidance on the specific issue you’re currently researching. Experts in any given field have the breadth and depth of knowledge required to tackle complex issues and provide foresight into where your industry or customers in a certain market segment are headed.
In this chapter, I introduce the concept of pulling experts into your CI circle and interviewing them to extract relevant information and revealing insights. I begin by leading you through the pros and cons of interviewing experts and then explain how to do it effectively — how to choose experts and pick their brains by ...
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