O'Reilly logo

Competitive Intelligence For Dummies by Jim Underwood

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 7

Tapping the Power of Experts and Expert Panels

In This Chapter

arrow Considering the pros and cons of interviewing experts

arrow Generating questions for picking the brains of experts

arrow Digging up qualified experts to interview

arrow Improving the accuracy of responses

When you want a job done right, hire an expert. This statement is just as true for CI as it is for anything else. When you need high-quality information and insight, hire an expert (or several experts, to create a panel) to answer questions and provide guidance on the specific issue you’re currently researching. Experts in any given field have the breadth and depth of knowledge required to tackle complex issues and provide foresight into where your industry or customers in a certain market segment are headed.

In this chapter, I introduce the concept of pulling experts into your CI circle and interviewing them to extract relevant information and revealing insights. I begin by leading you through the pros and cons of interviewing experts and then explain how to do it effectively — how to choose experts and pick their brains by ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required