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Competitive Intelligence For Dummies by Jim Underwood

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Chapter 14

Spotting and Forecasting Industry Trends

In This Chapter

arrow Spotting opportunities and threats in fragmented and secondary markets

arrow Recognizing an emerging market when you see one

arrow Keeping pace with changes in mature and declining markets

arrow Looking for opportunities in the global marketplace

arrow Monitoring mergers and acquisitions

To stay on the cutting edge, companies need to be able to spot and forecast industry trends, which vary depending on the type of market. Spotting trends and predicting where markets are headed enables companies to avoid future calamities while taking advantage of emerging opportunities.

In this chapter, I explain special considerations you need to make depending on the nature of the market you’re analyzing, such as whether you’re looking at a fragmented, secondary, emerging, mature, declining, or global market.

Exploring Trends in Fragmented and Secondary Markets

Before you start examining trends in fragmented and secondary markets, you need to understand ...

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