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Competitive Intelligence For Dummies by Jim Underwood

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Chapter 16

Shepherding CI Information through Your Organization

In This Chapter

arrow Understanding CI’s role in executing changes

arrow Getting the snowball rolling

arrow Mastering the art of persuasion

You did your job. You collected information, analyzed it, and identified an amazing new opportunity or an ominous threat. Now it’s time for the decision makers to act and for you to pass the baton to someone else and pat yourself on the back for a job well done. Right?

Not so fast.

Although the responsibility for executing strategic initiatives and setting policy clearly rests on the shoulders of your organization’s executives and managers, you still have a role to play in encouraging them to take action. In this chapter, I offer guidance as your role shifts from analyst to trusted advisor.

warning_bomb.eps Don’t assume that just because you hand your organization a golden egg on a platinum platter that everyone will rally enthusiastically to capitalize on that opportunity. People often get so caught up in performing their daily duties that great opportunities fall between the cracks. One of your jobs as a member ...

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