Chapter 20
Ten Actions a CEO Can Take to Bolster CI’s Impact
In This Chapter
Grasping why a CEO’s support is so essential
Encouraging cooperation between the intel team and management
Your organization’s CEO is its figurehead representing the company’s values and serving as the engine that drives positive change. If your CEO doesn’t support the intel team and publicize its achievements — or, even worse, if he or she rejects the intel team’s insights and recommendations — then your competitive intelligence efforts will fall short for the following reasons:
The CEO won’t share information freely with the intel team.
Other people in leadership or decision-making roles won’t be as eager to collaborate or share information with the intel team.
The intel team won’t have the reputation and respect required to overcome resistance to change.
Everyone who initially supported the intel team ...
Get Competitive Intelligence For Dummies now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
