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Competitive Intelligence For Dummies by Jim Underwood

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Chapter 20

Ten Actions a CEO Can Take to Bolster CI’s Impact

In This Chapter

arrow Grasping why a CEO’s support is so essential

arrow Encouraging cooperation between the intel team and management

Your organization’s CEO is its figurehead representing the company’s values and serving as the engine that drives positive change. If your CEO doesn’t support the intel team and publicize its achievements — or, even worse, if he or she rejects the intel team’s insights and recommendations — then your competitive intelligence efforts will fall short for the following reasons:

check.png The CEO won’t share information freely with the intel team.

check.png Other people in leadership or decision-making roles won’t be as eager to collaborate or share information with the intel team.

check.png The intel team won’t have the reputation and respect required to overcome resistance to change.

check.png Everyone who initially supported the intel team ...

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