O'Reilly logo

Complete B2B Online Marketing by Lauren Vaccarello, Maura Ginty, William Leake

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 5

Search and Social Media for Online PR

Business-to-business marketers have been slow to enter the online public relations arena, but now that the impact of search engine optimization and social media marketing in the consumer marketplace are clearly documented, B2B marketers are ready for a complete guide to making the most of online PR. Written by Greg Jarboe, an expert with firsthand knowledge of the field, this chapter explains how to leverage the SEO press release, blogger outreach, and social media influence to generate leads online.

Chapter Contents

  • Overview of Traditional B2B PR
  • How Online PR Is Different
  • Three B2B Online PR Case Studies

Overview of Traditional B2B PR

In the late 20th century, B2B marketers relied largely on ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required