August 2012
Intermediate to advanced
288 pages
8h 11m
English
Content preview from Complete B2B Online MarketingBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 5
Search and Social Media for Online PR
Business-to-business marketers have been slow to enter the online public relations arena, but now that the impact of search engine optimization and social media marketing in the consumer marketplace are clearly documented, B2B marketers are ready for a complete guide to making the most of online PR. Written by Greg Jarboe, an expert with firsthand knowledge of the field, this chapter explains how to leverage the SEO press release, blogger outreach, and social media influence to generate leads online.
Chapter Contents
- Overview of Traditional B2B PR
- How Online PR Is Different
- Three B2B Online PR Case Studies
Overview of Traditional B2B PR
In the late 20th century, B2B marketers relied largely on ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.