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Complete B2B Online Marketing by Lauren Vaccarello, Maura Ginty, William Leake

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Chapter 6

Social Media

You’re at a party. You don’t know many people because they’re friends of friends or friends of someone you just started dating. They’ve heard of you through the grapevine. Maybe a few already have opinions. It’s a little intimidating.

There are a few antisocial things you could do in this situation. You could sit quietly with your face to the corner and refuse to speak to anyone. You could start shouting loudly in the middle of the room about your endearing qualities and fascinating hobbies. When someone asks you where you live, you could tell them your SAT score and other academic qualifications.

Chapter Contents

  • Social Media Listening
  • Exploiting Your Resources
  • Social Engagement

The cocktail party is a constant metaphor ...

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