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Complete B2B Online Marketing
book

Complete B2B Online Marketing

by William Leake, Maura Ginty, Lauren Vaccarello
August 2012
Intermediate to advanced
288 pages
8h 11m
English
Sybex
Content preview from Complete B2B Online Marketing

Chapter 6

Social Media

You’re at a party. You don’t know many people because they’re friends of friends or friends of someone you just started dating. They’ve heard of you through the grapevine. Maybe a few already have opinions. It’s a little intimidating.

There are a few antisocial things you could do in this situation. You could sit quietly with your face to the corner and refuse to speak to anyone. You could start shouting loudly in the middle of the room about your endearing qualities and fascinating hobbies. When someone asks you where you live, you could tell them your SAT score and other academic qualifications.

Chapter Contents

  • Social Media Listening
  • Exploiting Your Resources
  • Social Engagement

The cocktail party is a constant metaphor ...

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Publisher Resources

ISBN: 9781118239186Purchase book