August 2012
Intermediate to advanced
288 pages
8h 11m
English
Content preview from Complete B2B Online MarketingBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 7
Optimizing with Metrics
In my world, all data follows a clear methodology: data predicts customer wants and needs, and data spells out wins, missteps, and corrections. And my execs can easily glean their next moves from three simple, color-coded charts. All metrics lead to the same conclusion.
Once I wipe away the tears of ironic laugher after reading that paragraph, I open up my dozens of Excel charts and PowerPoint tables, and I return to the dreary work of trying to make the numbers tell a soothing, believable story.
But there is no such story. While web analytics is a hot topic, the numbers won’t take away your responsibility to make a choice. You must be informed by data to make decisions. But data can be manipulated.
Chapter ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.