August 2012
Intermediate to advanced
288 pages
8h 11m
English
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Chapter 8
Conversion Rate Optimization and Usability
Your landing page must follow expected conventions and resonate with your target market and you need to use social and psychological signposts that indicate to the customer that your solution is the best possible choice.
In this chapter, you will learn a mix of usability best practices and conversion rate optimization (CRO) testing methods. The more recent CRO, or landing page optimization, is based on carefully isolating and testing elements of a web page to provoke more conversions.
If you approach the creation of any given page equipped with these complementary sets of guidance, you should create a visitor experience that vastly improves conversion.
Chapter Contents
- Web Usability and CRO: ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.