CHAPTER 4The Rising Generation
Why Rising?
We begin this section on the who of family wealth with the rising generation. We do so purposefully. Most advisers and family members focus their attention on parents or grandparents. Explicitly or not they follow the supposed Golden Rule: whoever has the gold rules. That's usually the senior generation, the generation that has already risen to the height of family authority.
As an aside, if you are an adviser, ask yourself three questions: (1) Who is paying my fees? (2) Who do I consider my client? (3) Who is advocating for the growth and well-being of the rising generation? If the answers to those first two questions are, “the senior generation,” and the third, “no one,” then the family you are ...
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