CHAPTER 19Family Mission Statements

Why a Family Mission Statement Matters

As we saw in Chapter 2, a sense of shared purpose is key to family flourishing. This chapter describes what a family mission statement is, how to create one, and how to use the family mission statement effectively with your family.

Our studies of families that have flourished over generations indicate that one of the factors behind their success is that family members identify their core values and use those values to articulate a shared dream. This is what a family mission statement is all about.

Sometimes people distinguish more action-oriented mission statements from broader, more aspirational vision statements. We are going to use the term mission statement to ...

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