June 2009
Intermediate to advanced
672 pages
19h 8m
English
Content preview from Complete Web Monitoring
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Chapter 3. What Could We Watch?
Regardless of the type of site you’re running, there are many things you can track: the actions visitors took, the experiences they had, how well they were able to use the site, what they hoped to accomplish, and most importantly, whether your business benefited in some way from their visits.
Here’s a quick overview of some of the things you’d like to know, and the tools you’ll use to collect that knowledge.
What we’d like to know | Tool set to use |
|---|---|
How much did visitors benefit my business? | Internal analytics |
Where is my traffic coming from? | External analytics |
What’s working best (and worst)? | Usability testing, A/B testing |
How good is my relationship with my market? | Customer surveys, community monitoring |
How healthy is my infrastructure? | Performance monitoring |
How am I doing against my competitors? | Search, external testing |
Where are my risks? | Search, alerting |
What are people saying about me? | Search, community monitoring |
How are my site and content being used elsewhere? | Search, external analytics |
We’re now going to look at many of the individual metrics you can track on your website. If you’re unfamiliar with how various web monitoring technologies work, you may want to skip to Chapter 4 and treat this chapter as a reference you can return to as you’re defining your web monitoring strategy.
How Much Did Visitors Benefit My Business?
When you first conceived your website, you had a goal in mind for your visitors. Whether that was a purchase, a click on some advertising you showed ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.