June 2009
Intermediate to advanced
672 pages
19h 8m
English
Content preview from Complete Web Monitoring
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Web Interaction Analytics Maturity Model
As with web analytics and EUEM, companies undergo several phases of maturity as they start to embrace WIA technologies. What starts out as aggregate “where did they click” visualization quickly becomes segmentation by internal outcome, external source, usability, and learning curve analysis.
Maturity level | Level 1 | Level 2 | Level 3 | Level 4 | Level 5 | |
|---|---|---|---|---|---|---|
Focus | Technology: Make sure things are alive | Local site: Make sure people on my site do what I want them to | Visitor acquisition: Make sure the Internet sends people to my site | Systematic engagement: Make sure my relationship with my visitors and the Internet continues to grow | Web strategy: Make sure my business is aligned with the Internet age | |
Who? | Operations | Merchandising manager | Campaign manager/SEO | Product manager | CEO/GM | |
WIA | Click diagrams showing “hot” areas on key pages | Segmentation of visitor actions (scroll, drag, click) by outcome (purchase, abandonment, enrollment) | Segmentation by traffic source (organic search, campaign) and A/B comparison; visitor replay | Learning curve analysis; comparison of first-time versus experienced users; automated A/B testing of usability | Product specialization according to usability and user groups; usability as a component of employee performance | |
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.