Competitive Monitoring Maturity Model
Here’s how organizations mature their competitive monitoring strategy:
Level 1 | Level 2 | Level 3 | Level 4 | Level 5 | |
|---|---|---|---|---|---|
Focus | Technical details | Minding your own house | Engaging the Internet | Building relationships | Web business strategy |
Emphasis | Basic awareness | Site-to-site comparison | Web-wide comparison, identification of new competitors | Turning fans into information sources, testing competitive strategies | Data mining informs long-term strategic planning |
Questions | What are my competitors doing? | How does my site compare to competitors’? Is it as fast? As easy to use? | Am I more popular than competitors? Better ranked? More adopted by certain segments? | How loyal are my customers? What can they tell me about my positioning versus others? | Is competitive analysis pulling data from VOC, community, and EUEM? How should competitors’ strategies affect my own? |
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