Chapter 6

Maua—Social and Human Capital: A Case Study

Having described the theory, methodology, and some of the drivers specific to our company, the next step is to show how the process actually worked in field trials. Does our new business model program deliver in practice what it promised in theory? Based on our limited but fast-growing experience, the short answer is yes—and beyond our expectations, as we will explain in this chapter.

In 2013, we launched an exploratory micro-entrepreneur-ship, micro-distribution pilot business program among impoverished communities in Kenya called Maua with the purpose to test, in a real and especially tough business environment, the hypothesis of our model. In very practical terms, the business objective ...

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