You don’t close a sale, you open a relationship.1

Arthur H. “Red” Motley was a businessman living in the eastern United States during the Second World War. He was described in The New York Times as “the greatest salesman God ever created.”2 He was a seller, a motivator and a successful publisher who made his fortune growing Parade magazine from a regional novelty to a weekly circulation of more than ten million copies. Red Motley was something of a celebrity among his peers in the publishing business. But he became universally famous for a string of words he pulled together as a motto. He coined a phrase in the 1940s which entrepreneurs, managers and CEOs from every corner of the business world have been quoting ...

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