Computational Intelligence in Business Analytics: Concepts, Methods, and Tools for Big Data Applications

1. Overview

Learning Objectives

• To know how to define data analytics

• To understand the function and uses of data analytics

• To demonstrate an understanding of current theory and research avenues in data analytics

• To understand why computational intelligence occupies a place in big data analytics

• To appreciate areas of ethical sensitivity in data analytics

1.1 Introduction

This book aims to help organizations gain a competitive edge in the marketplace through harnessing the power of computational intelligence approaches. Those approaches—fuzzy sets, artificial neural networks, and genetic algorithms—are at the core of every innovative business, from large corporations to small companies. Businesses that do not leverage computational ...