14 The Interactive Web
Clouds, Devices, and Culture
IN THE LATE 1990s, the distinction between producers of content on the World Wide Web – primarily companies and other organizations – and the many more consumers of content was clear. To be sure, some early online businesses such as eBay provided platforms for users to add text and images (so their goods could be effectively auctioned) and some computer-savvy individuals set up web logs or “blogs” to opine or to publicly journal, but those creating content on the web were few compared to the millions who browsed on it daily. In the early 2000s the relatively static web, characterized by a limited number of active producers and many passive consumers, began to ...
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