November 2012
Intermediate to advanced
1200 pages
78h 13m
English
George O.M. Yee, Carleton University
Larry Korba, National Research Council of Canada, Ottawa
The rapid growth of the Internet has been accompanied by a similar rapid growth in Internet based e-services targeting consumers. E-services are available for banking, shopping, stock investing, and healthcare, to name a few areas. However, each of these services requires a consumer’s personal information in one form or another. This leads to concerns over privacy.
For e-services to be successful, privacy must be protected. In a recent U.S. study by MasterCard International, 60% of respondents were concerned with the privacy of transmitted data.2 An effective and flexible way of protecting privacy ...
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