Chapter 44

Personal Privacy Policies1

George O.M. Yee,    Carleton University

Larry Korba,    National Research Council of Canada, Ottawa

1 Introduction

The rapid growth of the Internet has been accompanied by a similar rapid growth in Internet based e-services targeting consumers. E-services are available for banking, shopping, stock investing, and healthcare, to name a few areas. However, each of these services requires a consumer’s personal information in one form or another. This leads to concerns over privacy.

For e-services to be successful, privacy must be protected. In a recent U.S. study by MasterCard International, 60% of respondents were concerned with the privacy of transmitted data.2 An effective and flexible way of protecting privacy ...

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