Personal Privacy Policies1
George O.M. Yee, Carleton University
Larry Korba, National Research Council of Canada, Ottawa
1 Introduction
The rapid growth of the Internet has been accompanied by a similar rapid growth in Internet based e-services targeting consumers. E-services are available for banking, shopping, stock investing, and healthcare, to name a few areas. However, each of these services requires a consumer’s personal information in one form or another. This leads to concerns over privacy.
For e-services to be successful, privacy must be protected. In a recent U.S. study by MasterCard International, 60% of respondents were concerned with the privacy of transmitted data.2 An effective and flexible way of protecting privacy ...
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