CHAPTER 10

Social Networking

10.1    INTRODUCTION

Flash forward to 30 years from now and envision a presidential race in which both candidates have actively participated in social networking throughout their entire lives. Imagine that they not only have Facebook accounts, but also have used other services, such as MySpace, Flickr, Tumblr, Pinterest, YouTube, Twitter, LinkedIn, Orkut, blogging, or even other services yet to be invented. The digital footprints amassed by such candidates will undoubtedly be substantial, and if history is a reliable indicator, every wall post, blog entry, picture, and tweet will be examined under the finest microscope—likely needing to be explained, apologized for, or defended.

Just like these future presidential ...

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