chapter four

Social networking and computer modeling aid sea turtles

4.0 Introduction

This chapter is about how the oldest sea turtle conservation organization in the world is leveraging online communication media to reach out to its stakeholders, expand its activities and increase its overall public presence. In addition to having several well crafted websites, they strategically implement Facebook pages, a blog, YouTube videos and Twitter to reach audiences as diverse as young children, government officials and the general public. Not only do ...

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