Those of you who have not read the first two editions of this book will be well served to go back and read this chapter, particularly because it will give you insight into five leadings designers' perspectives on their work and imagination—Leo Bonomy, Chip Largman, Jeff Ravitz, Peter Morse, and Willie Williams. Each one is an extremely individualistic, creative, self-made entrepreneur. I wish there was space in this edition to present all of the wonderfully insightful thoughts these people expressed, so I encourage you to borrow or buy a used copy of these earlier editions. I am sure you will agree with me that this may be one of the most important sections of the book. Ten questions were put to the ...

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