Book description
In this lesson, you'll learn that the competitive analysis helps you gain insight into current trends as to what is or is not working. Knowing the unknowns helps your team to not repeat mistakes but instead make good ideas better. A good analysis also exposes gaps and opportunities for your product to take advantage of in the marketplace.
Publisher resources
Table of contents
-
Conducting Competitive Analysis
- The Blockbuster Value Proposition
-
What Is an Analysis?
- The Four Steps to a Competitive Analysis and Market Opportunities
- Findings Brief, Section 1: Introduction/Goals
- Findings Brief, Section 2: Direct Competitors
- Findings Brief, Section 3: Indirect Competitors
- Findings Brief, Section 4: Cool Features from Influencers
- Findings Brief, Section 5: Taking a stand/Your Recommendations
- Recap
Product information
- Title: Conducting competitive analysis
- Author(s):
- Release date: February 2018
- Publisher(s): O'Reilly Media, Inc.
- ISBN: 9781492034698
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