Conducting competitive analysis

Book description

In this lesson, you'll learn that the competitive analysis helps you gain insight into current trends as to what is or is not working. Knowing the unknowns helps your team to not repeat mistakes but instead make good ideas better. A good analysis also exposes gaps and opportunities for your product to take advantage of in the marketplace.

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Product information

  • Title: Conducting competitive analysis
  • Author(s): Jaime Levy
  • Release date: February 2018
  • Publisher(s): O'Reilly Media, Inc.
  • ISBN: 9781492034698