Video description
Guerrilla User Research has gotten itself a bad rap because the way in which it is often conducted is not methodical. Through a Hollywood café case study, this presentation will outline exactly how to plan, conduct, and quickly analyze measurable feedback through cost-effective qualitative field research. This technique is perfect for for stakeholders and teams with little time or low budgets, but desperate for answers to help determine if the value proposition of their digital product is on target.
Publisher resources
Table of contents
Product information
- Title: Conducting methodical guerrilla user research without monkey business
- Author(s):
- Release date: February 2016
- Publisher(s): O'Reilly Media, Inc.
- ISBN: 9781491972496
You might also like
book
Head First Design Patterns, 2nd Edition
You know you don’t want to reinvent the wheel, so you look to design patterns—the lessons …
book
Fundamentals of Software Architecture
Salary surveys worldwide regularly place software architect in the top 10 best jobs, yet no real …
book
Designing Interfaces, 3rd Edition
Designing good application interfaces isn’t easy now that companies need to create compelling, seamless user experiences …
book
This Is Service Design Methods
In this book, you’ll find 54 hands-on descriptions that help you DO the key methods used …
